এইমাত্র | EiMatro TV | এইমাত্র টিভি এইমাত্র | EiMatro TV | এইমাত্র টিভি
বর্তমান ওয়েবসাইটে ব্র্যান্ডটি বাংলা ও ইংরেজি উভয় নামেই ব্যবহৃত হচ্ছে, তাই এই পেজে একটি পরিষ্কার Brand Architecture রাখা গুরুত্বপূর্ণ। (Eimatro)
EiMatro Brand
The Brand Behind the News
এইমাত্র | EiMatro | EiMatro TV
EiMatro is a digital media brand from Bangladesh built around one simple idea:
News that matters, when it matters.
EiMatro represents a modern approach to journalism where speed, accuracy, technology and public interest come together.
The brand is designed to serve audiences across Bangladesh and the global Bangla-speaking community through digital news, video, social media and future media platforms.
Our Brand
বাংলা নাম : এইমাত্র
ইংরেজি নাম : EiMatro
পূর্ণ ব্র্যান্ড নাম : EiMatro TV
EiMatro TV is the primary media brand operated by EiMatro TV Ltd.
The word EiMatro represents immediacy, relevance and the present moment.
It reflects the idea of bringing important information to audiences as it happens and when it matters.
Brand Philosophy
EiMatro is built on four fundamental ideas:
Fast
Important news should reach people without unnecessary delay.
Accurate
Speed must never replace verification.
Responsible
Every published story carries editorial responsibility.
Relevant
We focus on information that matters to people and society.
Our Brand Promise
আমরা শুধু দ্রুত সংবাদ দিতে চাই না।
আমরা চাই, মানুষ আমাদের সংবাদকে বিশ্বাস করুক।
EiMatro-এর ব্র্যান্ড প্রতিশ্রুতি:
সত্যের প্রতি দায়বদ্ধতা।
তথ্যের প্রতি সততা।
মানুষের প্রতি দায়িত্ব।
সাংবাদিকতায় স্বাধীনতা।
প্রযুক্তিতে উদ্ভাবন।
Brand Architecture
EiMatro TV Ltd.-এর অধীনে বিভিন্ন ডিজিটাল মিডিয়া উদ্যোগ ও কনটেন্ট সিরিজ ধীরে ধীরে বিকশিত হতে পারে।
Corporate Entity
EiMatro TV Ltd.
Master Brand
EiMatro
Media Brand
EiMatro TV
Digital Platforms
Website • YouTube • Facebook • Instagram • TikTok • X • Threads • LinkedIn • Telegram • WhatsApp
Content & Special Series
EiMatro: CrimeTrace
Special Reports
Investigative Journalism
Live News
Video Reports
EiMatro TV
Main Media Brand
EiMatro TV is the primary news and digital media identity.
The brand represents:
- Digital News
- Video Journalism
- Live News
- Local News
- National News
- Investigative Journalism
- Multimedia Content
- Public Interest Journalism
EiMatro TV is intended to remain the central consumer-facing media identity across the company’s digital ecosystem.
EiMatro: CrimeTrace
Investigative Content Brand
EiMatro: CrimeTrace is a dedicated investigative journalism series under the EiMatro brand.
It focuses on:
- Crime
- Cybercrime
- Corruption
- Fraud
- Abuse of power
- Public safety
- Law enforcement
- Digital security
- Public-interest investigations
The CrimeTrace identity is designed to distinguish deeper investigative stories from regular daily news coverage.
Brand Personality
EiMatro’s personality is:
Credible
We want audiences to see EiMatro as a dependable source of information.
Modern
Our visual and digital identity is designed for today’s media environment.
Bold
We are willing to ask difficult questions when public interest demands it.
Human
Behind every story are real people and real communities.
Responsible
We understand the impact that journalism can have on individuals and society.
Innovative
We embrace technology while maintaining human editorial judgment.
Brand Voice
EiMatro communicates in a voice that is:
Clear
Direct
Professional
Fact-based
Responsible
Accessible
We avoid unnecessary sensationalism, misleading headlines and language that may create a false impression.
Our communication principle
Inform first. Explain when necessary. Sensationalize never.
Logo Identity
The EiMatro logo is one of the most important visual assets of the brand.
The logo should be used consistently across:
- Website
- Social Media
- YouTube
- News Graphics
- Video Watermarks
- Microphones
- Reporter’s ID Cards
- Press Cards
- Office Materials
- Merchandise
- Digital Advertisements
- Corporate Documents
The logo should not be unnecessarily stretched, distorted, rotated, recolored or modified.
Brand Colors
The EiMatro visual identity can be built around a modern digital-media color system.
Primary Orange
#FF5722
Represents:
- Energy
- Urgency
- Visibility
- Action
- Breaking news
Digital Blue
#4285F4
Represents:
- Trust
- Technology
- Digital innovation
- Reliability
- Connectivity
Supporting Colors
Neutral white, black and grey tones may be used to maintain readability and visual balance.
Typography
For Bengali communication, the EiMatro brand can use clean, modern Bengali typefaces.
Recommended brand typography includes:
Bengali
Kalpurush Bold
Mukta Bold
English
A clean modern sans-serif typeface should be used for English headlines, navigation and corporate communication.
Typography should remain consistent across:
- Website
- Social graphics
- Video titles
- Thumbnails
- Lower thirds
- News tickers
- Corporate documents
- Presentations
Visual Identity
EiMatro’s visual language should communicate:
Modern News + Technology + Trust + Speed
Visual elements may include:
- Clean layouts
- Strong headlines
- High readability
- Consistent logo placement
- Structured information
- Professional news photography
- Minimal visual clutter
- Consistent colors
- Clear video graphics
The design should prioritize information over decoration.
Social Media Identity
EiMatro should maintain a consistent identity across social platforms.
Official Brand Handle
@eimatrotv
The same or closely related official naming should be maintained across platforms wherever available.
Primary platforms include:
- YouTube
- TikTok
- X
- Threads
- Telegram
- Rumble
- Dailymotion
- Vimeo
Website Identity
The primary digital destination of the brand is:
eimatro.tv
The website serves as the central publishing platform for:
- Breaking News
- Latest News
- National News
- District News
- Politics
- Crime
- Economy
- International News
- Technology
- Health
- Sports
- Entertainment
- Editorial
- Special Reports
The website should remain visually and editorially consistent with the EiMatro brand.
Brand Naming Rules
To maintain consistency, the following naming hierarchy is recommended:
Corporate
EiMatro TV Ltd.
Main Brand
EiMatro
Media Brand
EiMatro TV
Bengali Brand
এইমাত্র
Bengali Media Name
এইমাত্র টিভি
Investigative Series
EiMatro: CrimeTrace
Correct Usage
Use:
EiMatro TV
EiMatro
এইমাত্র
এইমাত্র টিভি
EiMatro: CrimeTrace
Avoid Inconsistent Usage
Avoid unnecessary variations such as:
- EimatroTV
- Ei Matro TV
- Eimatro Tv
- EiMatroTv
- EiMatro News TV
- EiMatro24
- EiMatro Online TV
unless a specific sub-brand has been officially created and approved.
Brand Protection
The EiMatro brand is an important intellectual property asset of the company.
The company should consider appropriate legal protection for:
- এইমাত্র
- EiMatro
- এইমাত্র টিভি
- EiMatro TV
- EiMatro logo
- EiMatro visual identity
- EiMatro: CrimeTrace
Protection may include applicable trademark, copyright, domain-name and digital-platform protection.
The exact trademark classes and filing strategy should be determined according to the company’s actual goods, services and intended business activities.
Digital Brand Protection
EiMatro should maintain official ownership and administrative control of its important digital assets.
These may include:
- eimatro.tv
- Official social media accounts
- YouTube channel
- Facebook Page
- Instagram account
- TikTok account
- X account
- Threads account
- LinkedIn Page
- Telegram Channel
- WhatsApp Channel
Where possible, official accounts should use consistent branding and verified organizational contact information.
Brand Security
The company should maintain:
- Two-factor authentication
- Strong administrator controls
- Recovery email
- Recovery phone
- Multiple authorized administrators
- Secure password management
- Domain security
- Regular account audits
- Backup access procedures
No single personal account should be the only administrator of a critical corporate digital asset.
Brand Consistency
Every EiMatro communication should look and feel like it comes from the same organization.
Consistency should be maintained across:
Logo
Colors
Typography
Photography
Headlines
Video Graphics
Social Posts
Website
Press Materials
Reporter IDs
Corporate Documents
A consistent brand builds recognition and trust.
Our Brand Mission
To build EiMatro into a recognizable, trusted and modern Bangladeshi digital media brand that connects people with important information through journalism and technology.
Our Brand Vision
To become a trusted digital media brand from Bangladesh with a global reach.
We want EiMatro to be recognized not only for speed, but for:
Accuracy.
Trust.
Innovation.
Responsibility.
Public Interest.
The EiMatro Standard
Before any content carries the EiMatro name, we ask:
Is it accurate?
Is it relevant?
Is it responsible?
Is it fair?
Is it useful to the audience?
Does it represent the EiMatro brand?
If the answer is no, the content should be reviewed before publication.
Our Brand Statement
এইমাত্র
খবরের গতি, সত্যের দায়বদ্ধতা।
EiMatro TV
Not Just News. The Reflection of Time.
EiMatro TV
EiMatro TV Ltd.
Bangladesh
Website: eimatro.tv
Official Handle: @eimatrotv
Email: contact@eimatro.tv
Phone:
© 2026 EiMatro TV Ltd. All Rights Reserved.